According to the newest studies saying LG is re-strategising its cell enterprise, the corporate appears to be engaged on a brand new collection of smartphones. LG may quickly launch a smartphone underneath the model Icon and a smartwatch underneath the title Iconic. LG is already stated to have famous that it’s going to take a departure from its annual smartphone launch cycle. These strikes by LG might be seen as a method to revamp its struggling smartphone enterprise that has been incurring losses for a number of quarters now.
Coming again to the brand new nomenclature, in line with the database of USPTO (the US Patent and Trademark Workplace), LG has filed logos for a smartphone underneath the names: LG Icon, LG Aicon, and LG Aiconn. Moreover, it has additionally filed a trademark for the title ‘Iconic’ for a smartwatch. Well-known tipster Evan Blass (aka @evleaks) first noticed the trademark and tweeted : “With LG rumoured to be rebranding its flagship G-series, I observed that the corporate simply trademarked “LG Icon” for a smartphone and “Iconic” for a smartwatch.”
It stays to be seen if LG will rebrand the G collection with Icon or whether or not it would launch smartphones underneath that title in any respect. Firms use the trademark submitting to safe a selected title for his or her future merchandise. They’re at a discretion to maintain or discard them.
In the meantime, LG, at CES 2018, has reportedly stated that can now not repair an everyday timeline to announce its handsets. Often, it releases the G-Collection smartphones within the first half of the yr and the V-series within the second half. Alongside the shift from launch cycles, LG has additionally made it clear that it’s going to launch extra variants of its current lineup. The South Korean client electronics large was anticipated to announce its newest flagship smartphone at Cell World Congress 2018 in Barcelona.
LG has reportedly stated that it’s going to not unveil new smartphones “simply because different rivals do”. As a substitute, it desires to extend the longevity of its current lineup of smartphones by launching extra “variant fashions within the G collection or V collection.”
Curiously, a ZDNet report quoted CEO and Vice Chairman Jo Seong-jin (aka Cho Sung-jin), as saying, “If there’s something that’s wanted to be modified, we’ll change it.” That is one other trace on the altering of the title of the G-Collection, and even the V-Collection. One other report from South Korea has stated that LG might be dumping the G model and won’t title the primary flagship smartphone of 2018 because the G7.
Based mostly on these studies, LG is clearly reassessing its smartphone enterprise and all the pieces is up for a change.