The star of this 12 months’s greatest box-office hit is now turning his sights to YouTube’s subscription service.
Robert Downey Jr is following up the Avengers films with a web-based collection about synthetic intelligence, scheduled for 2019.
The Iron Man actor plans to current the eight-part documentary, in addition to co-produce it together with his spouse, Susan Downey.
One skilled stated the transfer gave the YouTube Pink pay service a lift forward of its deliberate international enlargement.
“When you take a look at all of YouTube Pink’s unique stuff, most of it’s individuals who turned well-known on YouTube,” Tom Harrington of Enders Evaluation informed the BBC.
“That is simply them diversifying. It offers the entire product providing a glance that is not a bunch of youngsters speaking at a digital camera and pulling pranks, which is the dismissive angle that lots of people take to vloggers.”
‘It is about notion’
YouTube Pink first launched in 2015 as a solution to different paid subscription providers equivalent to Netflix, Amazon Video and Spotify. Subscriptions price $10 (£7.42) monthly.
It’s presently out there solely within the US, Australia, Mexico, New Zealand and South America, however the firm has stated that it plans to launch in additional nations this 12 months.
Mr Harrington stated that working with stars equivalent to Robert Downey Jr was a means of increasing the platform past its unique scope, which centered on monetising personalities who turned well-known on YouTube.
“It is about notion of what is provided, they usually’re clearly trying to shift that,” he informed the BBC.
“All of the sudden you’ve got bought a present with Robert Downey Jr and AI and also you assume, ‘Perhaps I’ve bought YouTube Pink mistaken, perhaps I must look into this.'”
The announcement of the AI collection follows the profitable run of one other YouTube Pink unique. Cobra Kai, which is predicated on the Karate Child franchise, topped Parrot Analytics’ weekly high 10 tv charts for digital originals final week.
Eight days after the collection’ debut this month, YouTube introduced that it might be renewed for a second season.