Snapchat has eliminated an advert from its platform that it says “makes gentle of home violence”.
The advert, which is for a sport, asks customers if they’d “moderately slap Rihanna or punch Chris Brown”.
It seems to reference Chris Brown’s conviction for assaulting Rihanna in his automotive in 2009 whereas they had been courting.
Snap informed informed Newsbeat the advert, which was solely revealed within the US, was revealed “in error” and had been eliminated instantly.
Adverts on the social media platform are topic to a evaluate course of, whereas it additionally has a listing of banned content material.
Snap stated: “The advert was reviewed and authorized in error, because it violates our promoting tips. We instantly eliminated the advert final weekend, as soon as we grew to become conscious.”
“We’re sorry that this occurred,” it added.
American activist Brittany Packnett picked up on a tweet from Royce Mann, which referred to as the advert “tone deaf”.
The daughter of former presidential candidate Hillary Clinton, Chelsea, stated the advert being authorized was “terrible”.
Different Twitter customers have referred to as it “disgusting” and “disrespectful”.
Snap’s promoting coverage is printed on its web site and contains data on its evaluate process.
“All advertisements are topic to our evaluate and approval. We reserve the proper to reject or take away any advert in our sole discretion for any purpose.
“We additionally reserve the proper to request modifications to any advert, and to require factual substantiation for any declare made in an advert,” it says.
There may be additionally a listing of banned content material, together with “surprising, sensational, or disrespectful content material”.
The controversy comes as Snapchat offers with a drop in worth following Kylie Jenner asserting she is “sooo over” the app.
The new replace, which has not been acquired properly, has made adverts extra distinguished by putting them in between tales.
Newsbeat is searching for remark from Would You Quite?